“Where we are seeing the most benefit from the training is in our internal belief. Our clients as well as our sales staff are so cognizant of Google, that having something tangible about print has been very helpful. I don’t sell directly but have witnessed Market Authority engaged and it’s positively impacted at least $150, 000 of revenue.”
Tim R. Sales Manager
“It was definitely worth taking the time to practice and learn the approach inside and out. I now use it on 100% of my sales calls and it has a positive affect on the sale 100% of the time. I met with a plumber last week and the first thing he said was that he wanted to cancel his print and do all digital. When I shared the Market Authority Approach and data with him the light went on. He ended up keeping his print ad and increased his spend by $100 a month. I would estimate that I have been able to save or increase at least $4,000 in monthly revenues thanks to the training.”
Melanie B. Sales Rep., New Mexico
I think that as a team, in December, we saved and increased at least $150,000 in annual revenue as a result of Market Authority.
Jarmaine W. Sales Manager, Texas
“I thought the Market Authority training was excellent. It’s easy to use and doesn’t take a lot of effort for the reps to learn and share with their customers. It has been a confidence boost for the reps and we are already seeing the results. In the pay period since the training, we have had our first positive print performance, (3.1%), since I have been in this position.”
M.W. Sales Manager, New York
I found that since using this new approach I can easily start a conversation and go through a strong BNA. This has allowed me to increase the opportunity to pitch to my customers more often and also close more revenue. I have worked in sales almost 9 years and this is the first time a sales training program has been so effective and easy to implement. Over the period I have used this new approach I have brought in approximately $40,000 in print growth and $45,000 in digital.
Rosario D. Sales Rep.
“The MARKET AUTHORITY training and info have been essential in fighting off print cancellations. Based on the last 4 weeks, it has saved about 8-10 accounts or $20,000 in approximate monthly revenue. One major account increased print by $800/month. Where I have maintained print, I usually offset with increasing digital. My favorite 2 pieces are Perception VS reality, and Follow the money as I call it. The demographic that shows yellow page usage and the amount of money they spend to maintain their house, car, dog and kids, (medical and Dental). Finally real market research that supports what I have been sharing with my clients for the last 3-5 years.”
Terry W. Sales Rep., Colorado
“An air conditioning company had a Google search program with us and ran large display ads in two different books. He wanted to cancel everything and wanted to branch off into supplying air conditioning replacement units. After we had the Market Authority discussion, we ended up saving his existing schedule as well as getting an increase in print. That one save was worth $24,000. All in all I have increased, sold or saved $60,000 in monthly revenue by using the Market Authority Approach and data since the first training. I’ve also used the data to change customer perspectives on ad words and SEO. I use it on pretty much every appointment to show the strength of yellow on line. I love the data.”
Matt D. Sales Rep.
“The Market Authority training is the first bit of actual, relevant training and data that we have had in years. It reminded us and reinforced our belief in the power of our products, what we’ve got and how good it is. I now use it on the majority of my appointments. The Market Authority conversation makes customers lean back in their chairs and consider. I have two locksmiths who I have presented the Ideal Customer Approach to. As a result, one maintained what they were spending in print and the other increased from $6,000 to $12,000.”
Peter C. Sales Rep.
“I have the Market Authority Approach and master sheets on my desk, and I practice saying the question every day. I don’t use the question and data just for print. It opens the conversation for digital or print. I am in telephone sales and when my customers transition to F-2-F reps, they are primed and open to print increases. I notice that when the customer brings up the print objection at the beginning of the conversation they often turn into very big customers. If you want to get a pay increase, listen to the training, embrace the training and don’t reinvent the Market Authority Approach. If you don’t say it the right way it isn’t effective. Practice it every day and you will reap the rewards. Over the last 3 months, since the training, my sales stats are at 180% and since the original training my monthly revenue increase, due to the Market Authority Approach and data, is $120,000 in digital and $30,000 in print.”
Brett C. Telephone Sales Rep.
“What I got from the training was a simple way of asking the customer what they need, more than telling them what they need. The training was quite simple to understand and use with my customers. It helps the customer understand what our network does for them as compared to the competitors. Using the Market Authority Approach and data has increased my monthly revenue by $38,000 since the first training.”
Marco M. Telephone Sales Rep.
“The Market Authority training has been a real Godsend to bust the myth that print is no longer of value. The approach is one of the best set-up questions to guide the customer and validate the directory. With 9 out of 10 customers it is a total buy-in. The training has clearly, positively impacted my sales in print. With the new format of the directory and Market Authority as the centerpiece, my finish revenue since the training has been $17,000, with an overall increase to start revenue of 11.85%. This number is just for print. The training has also helped me renew and increase digital sales as well.”
Eric S. Sales Rep., Illinois
“The Market Authority training was Impressive! I now use the Market Authority Approach in about 75% of my sales calls. It is a very good way to speak with the customer about the value of print. I was particularly impressed by the age usage data. The training has helped me sell, save or increase $10,000 in monthly revenue.”
John S. Sales Rep.
“I think the customers find the info quite refreshing because I’m 28 and they tend to believe it more because I believe it. I’ve been able to sell 50-60% of the clients who had been reassigned at the end of the canvas because they wanted to cut their print. By presenting the data and approach I’ve also been able to cement the message about the value of our digital product as well. Amount Saved, Sold, Increased $55,000 – ($50,000 Saved)”
Nicole S. Sales Rep.
“$50,000 saved in print!”
Brad F. Sales Rep.
“I think it’s great to have data that is specific to the print. We’ve never really had meaningful print data, but I have found that if I get push back on the print, I can use the data to push harder on the digital. As a result, I’ve sold additional digital because of the data. Ask the customer a simple question and lead them where you need them. I’ve sold, saved or increased $56,000.”
Ben E. Sales Rep.
“I enjoyed the entire Market Authority training and use it in 100% of my sales calls. I have an auto repair company who wanted to cut dollars by reducing their print. After the Market Authority Approach, they ended up doing a small increase in print instead. I have saved, increased or closed an additional $3,000/mo. thanks to the training. Find your SALT and shake it all over the place. The best thing to do is use the approach on every call, even if you doubt it. Try it! It works!”
Annette D. Sales Rep., New Mexico
“The training was an eye-opener to make us realize the extent of the virus of misperception and how to help cure it. The data has given us more confidence in our own products. By using the Market Authority data I have saved, increased or sold $25,000 in monthly revenue.”
Fady A. Sales Rep.
“The Market Authority training and study material definitely help defend our print product and helps my conversation with my customers. I’ve sold, saved or increased $15,000 in monthly revenue.”
Andrey S. Sales Rep.
“The Market Authority Approach has been awesome! People are surprised regarding the reality versus their perception. It was an eye-opening experience for me as well. I have always believed in print but the training and data helped me understand how valuable it really is. I have increased my monthly revenue by at least $1,000 using the training and data.”
Megan P. Sales Rep., Iowa
“One of the best results of the training so far has been for new, younger reps that have never used yellow pages. They now have the tools to show value to themselves and to their clients.”
Mark D. Sales Manager, Arizona
“Thanks to the Market Authority Approach I was able to double a coin dealer’s print buy. I would estimate an additional $1,000 a month in monthly revenues due to the training. It works if you use it!
Samuel R. Sales Rep., Arizona
“I now use the Market Authority data and visuals on every call. It’s worth your time to bring it up on all of your sales calls. It reinforces the fact that print still brings value.”
Robert S. Sales Rep., Nebraska
“Knowledge is power and when you have specific knowledge about a market place that you’re working in, you bring more value to your clients. The age data for home ownership has been the single most valuable thing for me. I used the Market Authority Approach with a commercial paving company and they now want to add their presence to several other directories. I also have a window cleaning company adding print in two books. I would estimate an additional $1,200 in monthly revenues thanks to the training and data.”
Patricia P. Sales Rep., California
“I thought it was a great training. It’s really important to be able to show our customers that print is still valuable for their business. It’s very helpful to have the data for our market, and the role playing really helped in learning the Market Authority Approach. I would estimate that I have saved or increased $1,000 in monthly revenues due to the training.”
Valerie M. Sales Rep., New Mexico
“The Market Authority training was back to basics and reinforced the knowledge that yellow pages, taken with the internet, is more powerful. It was also a good refresher for the print. I would estimate an additional $800 a month in revenues due to the training so far.”
Melodi P. Sales Rep., California
“I have been selling directional media for 30 years and I thought the Market Authority training was very valuable. The age group patterns, including the baby boomers and what they will inherit from the seniors, and how they tend to spend money instead of save it, was important information to have. An insurance customer of mine was not even sure the print was working, but decided to keep his same program after using the Market Authority Approach. I would estimate an additional $4,000 in monthly revenues thanks to the training.”
Danielle S. Sales Rep., New Mexico
“The market Authority Approach is a simple concept to understand and use with the customer. I met with an accounting firm who had a print ad for only one of their two locations. He wanted to cut his existing print but after we had the discussion, he decided to run an ad for his second location as well.”
Allen H. Sales Rep., California
“We have to defend the print all of the time so it is good to have this data to show that print is still a valuable resource for our customers. I have an attorney who decided to maintain his print because of the Market Authority Approach.”
John D. Sales Rep., New Jersey
“I met with the 50 year old owner of a plumbing business who admitted that she used a phone book but thought no one else did. I spoke with her about the perception versus reality and she agreed that she needed a better presence in the book, so she went from five SLS’s to five 3HS’s. The training gave me a refreshed look with refreshed data that’s simple to use.”
Gerry G. Sales Rep., New Jersey
“The training gave me some lyrics to use with my customers. It continues the conversation and gets the customer involved. What I liked most, is it really focused on the fact that one area of the market uses the internet and one area uses the phone book and you need to reach both markets.”
Elaine W. Sales Rep., New York
“I have been selling directional media for 15 years and it’s nice to get reinforcement that the roots of our company are still relevant in 2015. I have a roofing client who bought $800 in print thanks to the Market Authority Approach.”
Steve H. Sales Rep., Illinois
“The Market Authority Approach has been working really well. I have had a lot of customers who agree with me. I used the data when I was speaking on the phone with the owner of a hair salon. She agreed with me and it helped me get an appointment.”
Tiffany L. Sales Rep., Illinois
“The Market Authority data makes it almost impossible for most customers to disagree with me on the value of print.”
Brian D. Sales Rep., Illinois
“The training is Excellent!’ First off it’s is a local study of 602 people in our city. Previous studies were nationwide. Not only do my customers respond to this study it also bolsters my confidence in the value of print and helps me sell/defend it! Our trainer had great enthusiasm and his role playing of the Market Authority Approach is playing out on a daily basis for me. On my calls I have the one pager with the age groups by decade and where they turn to first for information. On the bottom it also illustrates by age how much is spent on household maintenance. I ask about the age range of ideal customers, if they like dealing with certain ages more than others and why. Then I gain agreement that folks mid-forties and up have more income to spend on services. It’s really that simple. Revenue I have saved so far is likely around $1,000.”
Tim D. Sales Rep., Washington
“I have been selling directional media for 23 years and I am always open to new ways of engaging my customers. I thought the training was reliable real information that I could believe. I have a travel agent who had called in to cancel his ad in the directory. I told him that I needed to meet with him first. After using the Market Authority Approach and data with him, he decided to keep the print.”
Peter L. Sales Rep., Texas
“The training was great. I’ve heard nothing but positive things from the reps and they are using what they learned with their customers and having a lot of success.”
Kevin M. Print Product Manager, Texas
“The Market Authority Approach resonates with the customer. The training reaffirmed my belief in the value of print. The data that you provided is a strong ally in helping to continue to prove the value of print to my customers. I have increased my monthly revenue by $2,000 due to the training.”
Jeff D. Sales Rep., Illinois
“I thought the training was great! For example today, I stopped by a propane customer who last week told me they wanted to cancel everything. I went in and the owner was at the front desk. I told him I had heard (from his marketing person) that he wanted to cancel everything and I was here to get his signature for the $00. Then I said…’do you mind if I ask you a couple questions? Then I used the Market Authority Approach. To make a long story short, he renewed everything $254 to $256/month. I have had several customers that this approach has worked on…..I would say about $1,500/month has been saved by ‘asking them a couple of intelligent questions. ”
John S. Sales Rep., Texas
“I thought the training was great! I like using it and my customers respond well to it. We’ve needed this for a long time. Thank you to, [my company], for investing in the training and thank you for presenting it to us. I appreciate it and use it on every single call. It’s helped me grow my monthly revenue by more than $1,000.”
“The training was well done and went over very well. The reps love it and they are very active in it. I think the results have even surprised them. They are really engaged.”
Bob E. Sales Manager, Iowa
“I absolutely feel this training was helpful. I can use Nick as an example. He used it on many of his calls and I know it helped him get into better conversations and either retain print or increase print. He had a really great March. I hear it every day. The feedback from the team has been very positive. They definitely felt like they had lacked some print ammunition and this gave it to them. I feel that if I had the team I have today with this training back in January – it would have saved me several points in loss. I know it saved at least several thousand dollars of projected loss and we can still Gain from this by doing some refresher, coaching to it.”
Kim D. Sales Manager, Iowa
“I thought the training was great! I have been a sales here since 2001 and in sales for about a year, so the training helped me get back to basics. Steve was very energetic and engaging. I love the collateral data and use it with all of my customers. Since the training, I have increased pretty much every customer I’ve met with. I have a plumber, a coin dealer and a dent removal company, all of which have increased their monthly spend in print by at least $300 a month, thanks to using the Market Authority Approach and data.”
Brenda B. Sales Trainer, Texas
“The training has been great. I have learned that the yellow pages does not have to be used frequently to be valuable. If you have 10,000 people living in a community, who only use the directory once a year, that still adds up to a lot of money flowing through the print product. I spoke with a DJ who played more the 80’s and 90’s music. He was spending $9.50 a month on a single-line. He ended up wanting a larger presence in the book and increased his monthly spend to $119.00. It may not sound like much but they all add up.”
Steve W. Telephone Sales Rep., Iowa
“The Market Authority training was definitely educational. More so than any other trainings that I’ve had here at, [my company].”
Christina M. Telephone Sales Rep., Iowa
”The training was great! The different ways that Steve used to engage us was excellent. The info he shared is something I feel confident in using with my customers.”
Dax D. Telephone Sales Rep., Iowa
“The training was very beneficial and the best training I’ve had at, [my company], so far. It correlates with my conversations with customers and supports the usage and value of print. Busy Bee House Cleaning was getting ready to pull all of their print but by using the Ideal Customer Approach I was able to save their print ad and get them in a second heading. It’s increased my monthly revenue by at least $800 in just the three weeks since the training.”
Jacob S. Telephone Sales Rep., Iowa
“It’s just nice to hear lyrics said in different ways or from another person’s perspective. I still use the line pertaining to following the money. That single line has helped push a couple people into keeping their advertising compared to cancelling. I haven’t had much success selling more print as most of my sales are purely digital and out of print markets, but I have sold more print than before the training. Overall I thought the training was presented very well, the information was covered fully. I still don’t believe the figures for print usage at all, but perception and reality are two different beasts and I truly don’t know what to believe in those figures. It doesn’t matter anyways because I sell it as if it does work. All that matters is the confidence I portray to the customer, not the lack of confidence I truly feel. I would give the training a 5/5 and would love to have you back to continue advancing my skill set. My renewal is very high as are my new sales and at end of Q1, I was 77% positive (goal of 7%) so saving a couple hundred dollars a month and even selling a $300+ dollar program this month, that was almost all print, is helping expand my opportunity for sales. Before I did digital only, now with another weapon in the arsenal, it is uncovering more money for the company.”
Tom S. Telephone Sales Rep., Iowa
“What I took away from the training was the industry-specific headings that are most impacted by the 55+ age that I wasn’t even aware of. As a result, the training has helped me save 70% more health care companies, ie…Dentists, Physicians. I have found that almost all of my customers are positively affected by the approach which has given me about an 80% cure rate. I would estimate $4,000 in saved monthly revenue due to the training.”
David H. Telephone Sales Rep., Iowa
“The training was great and has proved to be a powerful way for me to keep the door open in a conversation. I think the folks here at the Denver phone center are seeing a lot of success. I have been really working Market Authority and hope to get better and better. Customers really respond to it and it’s great.”
Ariel A. Telephone Sales Rep., Colorado
“The Market Authority Approach and age usage data have worked with every customer I’ve presented it to. As a result, I’ve been able to close 100% of those customers and most of that has been in digital sales. The technique is so simple but it works! The discussion has become my first talking point. A customer working at a bank wanted to meet at lunch. He was rushed and it was one of the worst calls ever. He still ended up spending $4,900 in digital and because of the age group data, he wants print as well. It’s the simplicity of the approach that makes it work. Without this data I don’t know how you could prove the usage.”
Debbie F. Sales Rep.
“The training was great! Very valuable information. I have used the fact that yellow pages is not dead and that the people with the money are the ones using the book. So many of my clients will say they don’t get any calls from the yellow pages and the market research proves differently. I say, “Do you mind if I ask you a few questions? Then I use the Market Authority Approach, and 10 out of 10 times they agree. It definitely changes their way of thinking.”
Amy Z. Telephone Sales Rep., Iowa
“The Market Authority training is the most relevant and usable training I’ve had in 9 years with S[my company]. It was relaxed and informal and one of the best tools we have received. It really helps me with prep time before seeing a customer. It’s quite good to have a really simple to use tool to change the conversation about print.”
Jeremy S. Sales Rep.
“I spoke with a concrete contractor who wanted to cut the print out of his media spend with us. When I presented the Market Authority Approach he admitted that he had to reconsider his decision. I now use the Market Authority Approach to open the conversation with my customers. I think we had forgotten what we are really good at and the Market Authority training took us back to those basics.
Tina A. Sales Rep.
“The best part of the training is having current data on how many people are actually using the book! Plus the lyrics we learned are perfect. They set the customers at ease and give us time to explain the value in the book. I would guess I have saved about $1,000 a month in revenue the first couple weeks out of training! Very much appreciated.”
Brandon W. Telephone Sales Rep., Iowa
“I’m using the Market Authority training and it does work. It gives us something tangible to discuss with the customer in regards to the value of print. A high-end kitchen renovation company wanted to drop the book altogether but after I presented the Market Authority Approach and shared the data, she decided to keep her print instead.”
Kristian T. Sales Rep.
“I have always been a strong believer in print. Since the training, I focus the call around the Market Authority Approach and I feel it’s really helping to change the perception around print. The power of that simple question has helped me to have a better conversation with my customers about print.”
Daniel S. Sales Rep.
“The Market Authority training has been quite good in taking us back to the basics. My advice is be consistent in using the data in your presentations and make sure you use the Market Authority Approach. I met with a rubbish removal company, sold them a new website and increased their print as well. I also spoke with a motorcycle business that had cut back their print last year. Thanks to the Ideal Customer discussion, they want a proposal for an increase in print.”
Sonya K. Sales Rep.
“The Market Authority training was a change of perspective and really focused on the customer needs and demographic. It was refreshing to go back to basics. I have a locksmith customer who kept his print specifically because of the Market Authority Approach.
Approximate figures for print:
Increased $6,000 ”
Kara K. Sales Rep.
“The training was great. I like that he pointed out how many interviews Market Authority conducts per area in comparison to other studies out there – that really shows credibility. I’ve been here for 29 years and before the training I thought print was going downhill. Since the training it’s refreshing to see that our market’s consumers are still using the book. It’s helped save some print for sure. I sell specialty: front and back covers as well as stickers; big sale items. I saved one for $6,000 that started at twice that and could have cut the whole thing. The trainer was an excellent speaker. He kept the audience captive and really sold us. When the rep is sold, the customer is sold. That conviction and validity is the foundation of selling our product.”
John S. Sales Rep., Pennsylvania
“The training was informative and definitely helpful. Me being new, it really opened my eyes to the value of print. The Market Authority question is a great concept and a good objection handling approach and it’s working very well. It allows me to put it very simply to help the customer see the light.”
Ebony F. Sales Rep.
“I met with a pest control company where there were three people involved in the decision. The owner’s son and a young marketing person both wanted to cancel the print. The owner was an older woman who was being out voted. The Market Authority discussion gave her a win in the fight and they ended up keeping their full page in the directory as well as their digital, which increased their spend. I sold the full page for $13,000 after a $5,000 discount but also sold a $12,000 click campaign. I like to use the perception versus reality pie chart. It’s nice to have up to date, accurate stats to present as a more knowledgeable rep for my clients.”
Tim R. Sales Rep.
“Approximately $20,000 saved due to the Market Authority training.”
Leonie B. Sales Rep.
The training and study provided a great approach and it’s so easy to use. I’ve saved or increased $10,000 in monthly billing since the training!
Leon R. Sales Rep., Michigan
“Sold: $400,000, Saved: $350,000, Increased: $10,000, Total monthly $63,000″
Jan H. Sales Rep.
“I’ve used the data from the yellow online point of view. I met with a carpentry business who wanted to cancel all of his SEO and SEM with us. He was about 22 years old and he said that everyone was asking him why he was spending $21,000 a year in advertising. I showed him the Market Authority data and not only saved the entire $21,000 schedule but also sold him a print ad and $4,000 additional in Facebook. Without the materials that Market Authority supplied it would have been a huge challenge. The training was straightforward, fun and Steve Sitton really engaged the reps. The tools that we have been given are very powerful and very easy to use. It’s going to be a different ball game this year.”
Alan J. Sales Rep.
“This was one of the best trainings that we have had in the 9 years that I’ve been here. Layne was an exceptional presenter. Yesterday I met with a medical weight loss company. They were on the fence whether yellow pages was of value to them. After presenting them with the Market Authority Approach, they kept their print ad with a slight increase and purchased the front cover banner for $1,200/month. In all, I have increased my monthly revenue by $3,000 thanks to the training and materials.”
Abram B. Sales Rep., Arizona
“I have been a rep for 12 years and I now use the Market Authority Approach with the majority of my customers. It has a positive effect on the sale 95% of the time and I have increased my monthly revenues by $8,000 due to the training and materials. A coin dealer ended up keeping his $1,700/month print schedule because I presented him with the Approach. Listen to it and utilize it because it gives the customer the truth about print usage and its importance to their business.”
Matt P. Sales Rep., Arizona
“I have a limo company who wanted to pull their print until we discussed the Market Authority data. They ended up with a 10% increase in print. I’m a strong believer in print and the Market Authority training made a lot of sense. I believe the Market Authority research is 100% correct! I’ve sold, saved or increased $15,000 in monthly revenue.”
Supreet K. Sales Rep.
The trainers were just awesome.
Renee P. Sales Rep., Illinois
“So far, my results of using the Market Authority Approach have been 100% successful. I’ve just returned from maternity leave and have been put into a role doing only new business and I’ve sold 8,000 in new business. I have used the stats and it has helped me a lot to have a good, positive conversation around print with new customers. I also used the stats while having a conversation with a business assigned to another consultant wanting to decrease his full page ad. I am confident it helped that customer make the decision to keep his full page. I’m looking forward to using it more in my next canvas. Thank you I am really enjoying this training”
Tamara B. Sales Rep.
“There is no doubt Market Authority was a success. The training was very simple and very educational. My reps have all used it and understand it and see its value. We have used it to help secure print in our new sales, to help with increase on revenue, and probably most useful of all is to help save current print customers. I do not have an exact figure on how much it has saved, I think a lot goes into saving a customer, but I know this data and lyrics from Market Authority has helped greatly.”
Brandon F. Sales Manager, Iowa
“I used the Market Authority Approach and data the day of the training with a plumbing contractor who also has an HVAC company. I talked to him about the perception versus reality and the study data for Sussex Co. As a result I sold him the front cover magnet. I have increased my monthly revenue by at least $2,500 thanks to the training. It was comfortable and comprehensive. Excellent work! Keep it up.”
Jim B. Sales Rep., New Jersey
“The training helps me focus and get back to basics to communicate with the client on a very direct level and in a way they can understand. The salt analogy and the simplicity of the approach had the most impact on me. Thanks to the training and study data I have increased my monthly revenue by approximately $2,000.”
Wil F. Sales Rep., New Jersey
”The Market Authority training has absolutely been a positive jump start for the reps. It’s changing the conversation about print and presenting the opportunity to discuss the Market Authority Approach with the clients.”
Ted C. Sales Manager, New Mexico
“Having the Market Authority training has been a game changer! The numbers speak for themselves. They are fresh, current and local. I use the training in 100% of my sales calls and so far, almost all of my accounts have been positively influenced by my using the Market Authority Approach, and I have a lot more who I feel will benefit during the canvas. I believe I have an additional $2,000 a month in revenues due to the training and materials.”
Mari M. Sales Rep., New Mexico
“The Market Authority training and information made it simple to show the customer who has the money and how they go about finding a product or service. It was also interesting to discover that the baby boomers will be inheriting the senior’s money and how they like to spend instead of save their wealth. A sewing machine customer of mine has wanted to reduce her print to just a listing for a couple of years now. After we discussed the Market Authority Approach and I showed her the data, she decided to keep her yellow page ad. The training gave me some assurance that the product that I’m selling is not going away any time soon.”
Richard K. Sales Rep., New Mexico
“The Market Authority training was the best training I’ve had in 15 years of working in this industry. Layne did a great job presenting. The Market Authority Approach had a real impact on me and I use it in 90% of my sales calls.”
Steve P. Sales Rep., Arizona
“The Market Authority training was a valuable presentation which everyone should have the advantage of listening to. It was interesting to see that print was still so strong in the older demographic. It has been really nice to put real-time, relevant data in front of our customers. We should have this training for all of our markets.
Kim D. Telephone Sales Manager, Nebraska
“I enjoyed the training. I was impressed by the simplified approach. It was the shortest 4 hour training I’ve ever had. I met with a chiropractor who wanted to downsize his print. We discussed the Market Authority Approach and as a result, he increased his print. I have increased my revenue by an additional $2,000 a month thanks to the training.
Joe S. Sales Rep., Nebraska
“The Market Authority training is a great tool to use. It has given us another way to open the conversation with the customer, and it works. I work with a dentist who already has digital and wanted to cut his print. I asked him the question, why do you want to go less print and more digital? I showed him the demographics and he said, ‘I might have made a mistake.’, so he increased his print and doubled the size of his ad. I have increased my monthly revenue by $1,000 a month due to the training.”
Martin P. Sales Rep., California
“The Market Authority Training is a really credible way, and gives us the upper hand, of showing the value of print to our customers. I now use it in 100% of my presentations and feel that it has increased my monthly revenues by an additional $2,000.”
Amber P. Sales Rep., Arizona
“It was a good time to get a positive message about our product and build our confidence in the print. It’s a nice reminder of the value of what we do.”
Dave M. Sales Rep., California
“I most appreciated the Market Authority Approach. I use it on 100% of my sales calls. The customers are responding well. I certainly believe that the question and the training has added value for me.”
Rachel M. Sales Rep., California
“It has been extremely valuable to get the statistics and data concerning print. I used the Market Authority Approach and was able to save a $500 a month print program for a propane company who wanted to cut back on the majority of their print with us.”
Kyle H. Sales Rep., New Jersey
“I was extremely surprised in regards to the virus of misperception. I suffered from it too. I couldn’t believe that the first client I saw after the training, a 20 year old, totally agreed and ended up purchasing a print ad. The results are amazing! I also met with a bankruptcy attorney who up-sized his print ads thanks to my using the Market Authority Approach and data. I now use the approach 100% of the time.”
Peter U. Sales Rep., NY
“This is one tool that I use daily. The training reinforces what I have always believed about the value of print. It has increased my revenue by approximately $1,500 a month”
Phil T. Sales Rep., Illinois
“Market Authority has a dynamic training that will make you more money. I met with an attorney and when I painted the Market Authority Approach picture for him, it really put him on his heels. When I asked him where his clients were finding him, he had to admit that it was probably the yellow pages.”
Richard R. Sales Rep., New Mexico
“I am new to this business with only 9 months since I started so the training and the Market Authority Approach was valuable in giving me traction in the discovery process. The research speaks for itself.”
Sean D. Sales rep., Illinois