Last Updated: February 1, 2013
This site www.MarketAuthority.com is owned and operated by Market Authority Inc.. Your privacy on the Internet is of the utmost importance to us. At Market Authority Inc. we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it. We will share your personal information with third parties only in the ways that are described in this privacy statement.
INFORMATION MARKET AUTHORITY INC. GATHERS AND TRACKS
Market Authority Inc. gathers two types of information about users:
- Information that users provide through optional, voluntary submissions, such as your Name, email address, website, chat screen name, biographical information, etc. These are voluntary submissions to receive information via email, our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys.
- Information Market Authority Inc. gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to visitors’ needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does Market Authority Inc. divulge any information about an individual user to a third party.
Market Authority Inc. Gathers User Information In The Following Processes:
Optional Voluntary Information
We offer the following services, which require some type of voluntary submission of personal information by users:
1. Electronic newsletters policy (Dispatches)
We will offer a free electronic newsletter to users. Market Authority Inc. gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.
2. Message boards/forums policy
Users of the site’s Message Boards and Forums must register separately for these services (both are free of charge) in order to post messages, although they needn’t register to visit the site. During registration the user is required to supply a username, password, and email address.
3. “E-mail this to a friend” policy
Our site users can choose to electronically forward a link, page, or documents to someone else by clicking “e-mail this to a friend”. The user must provide their email address, as well as that of the recipient for one time use . This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.
We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. Market Authority Inc. may use a system to “tag” users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.
Market Authority Inc. may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.
On some of our sites, we offer paid subscriptions to users who wish to voluntarily subscribe. All personal information is protected with data encryption, firewalls and passwords. We never share any of this information about specific individuals with any third party.
7. Service Providers
We may provide your personal information to companies that provide services to help us with our business activities such as live chat by Live Person, offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.
Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
Market Authority Inc. tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Market Authority Inc. does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
Market Authority Inc. sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.
Our partners, affiliates, tracking utility company, service providers use session ID cookies to make it easier for you to navigate our site.
We employ [or our third party advertising partner employs] a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie [do not tie] the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please visit Google Adsense or Microsoft adCenter.
How the information you gather is used if relevant.
USE OF INFORMATION
Market Authority Inc. uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic emails and newsletters and to enable users to participate in polls, surveys, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Market Authority Inc. never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.
Market Authority Inc. creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don’t track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
SHARING OF INFORMATION
Market Authority Inc. uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience’s demographics. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
LINKS TO THIRD PARTY WEBSITE
Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Market Authority Inc. operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Opting not to register to receive our electronic newsletters.
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.
We will retain your information for as long as your account is active or as needed to provide you services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, amend, delete or deactivate it by making the change in edit my profile page or by contacting us.
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Market Authority Inc.
901 Rio Grande NW Suite D220A
Albuquerque, NM 87104