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About Market Authority

Market Authority is the world’s only Research-Driven Sales Empowerment company for the Local Search Industry. Over the past six years, our one purpose has been to stimulate an extreme, immediate and measurable increase in sales revenue for our clients. To achieve this outcome, we have assembled the most powerful and effective team of local search sales trainers in the world. Our trainers, each having over 30 years of experience selling, leading and training local search, have crisscrossed the world hundreds of times perfecting our signature Drive Training series.

The second dimension of our ‘one-two punch’ of local search sales empowerment is our exhaustive research into local consumer search patterns that is based on the over 100,000 live consumer interviews we perform each year. Our training and research combination has resulted in an immediate and profound sales increase for every one of our 75+ clients based in 11 countries.

We summarize our research into the Local Search Ratings and Organic Search Rankings reports. These reports give our clients the real story about how consumers are searching in their local markets. With these reports, a salesperson easily earns the trust of local businesses, both increasing their advertising spend and bringing them the highest return on their advertising investment.

Market Authority’s live consumer research has been backed up by and corroborated with the relative call traffic of hundreds of thousands of actual call records across multiple search mediums in hundreds of US and world markets. We have gone to great lengths over many years to make our research bullet-proof.

Our Local Search Ratings and Organic Search Rankings reports provide small and medium sized businesses with geo-targeted solid guidance showing them which local search mediums are most likely to bring the highest number of gross leads, as well as the most extreme ROI. These reports have been designed based on actual field sales experience including 100’s of ride-along sessions and direct feedback from thousands of sales people.

Market Authority’s signature product is the DRIVE Revenue Empowerment Program. It is a comprehensive program designed to upgrade a company’s entire sales process.  The program maximizes human motivation, focus, and allows sales individuals and teams to reach their peak performance.  The program is the culmination of 35 years of combined experience training local search sales professionals and incorporates individualized testing, the latest science of human motivation, group dynamics, and  recent breakthroughs in sales leadership techniques. If you are looking to completely upgrade your sales organization, then DRIVE is the program for you.

Market Authority has also recently introduced ProtoCall Metrics, a cross-media lead quality analysis service. Using call tracking and conversation analytics we provide multi-channel advertising testing, Ad Value Ratings, and sales messaging development training tailored to specific client needs. ProtoCall Metrics allows for absolute certainty in cross-media measurement.

Combining data-driven insights, local media sales expertise along with the science and art of human motivation Market Authority is unique in providing Research Driven Sales Empowerment to maximize local media sales results.